Lemonlime a new online fashion superstore out of New Zealand will stock some of the worlds leading clothing brands including iconic labels Lonesdale, Ralph Lauren, and diesel through to companies with a local flavour like Huffer and Federation. The logo design needed to be fresh yet professional, smart yet casual.
It was important the logo was designed inline with the company name, it needed to have zing and zest like citrus yet remain sophisticated enough to suit the high end brands the store stocks. The mark represents both sides of the brand, designed to look like either a citrus drop or a cross-section of a lemon or lime.
The strong clean san-serif font is complimented nicely with the tag fashion in the serif typeface “Feijoa” designed by one of New Zealand’s leading typographers, Kris Sowersby. Coincidently the font shares its name with a popular fruit from New Zealand. This logo was developed for a pitch in 2008.
Linc Integrated’s new content management system needed a rebrand, with a old now outdated system already in use the new logo needed to share elements of the first yet stand alone for those customers not familiar with the current offering.
Webpilot version one was now four years old and like its logo showed significant signs of age, it was decided to maintain the font and colour palette but redesign the mark. A circle was chosen to represent a planet and thus tie in the pilot aspect of the brand.
Multiple options were created to play on the planet idea further, however in the end the more simplified design encompassing Lincs branding was chosen. This logo was completed in 2008.
The slogan faster, higher, stronger was coined for an Abbott Diabetes Care week long overseas conference. The phase was designed around the direction they saw the company heading in the up coming year, as such the logo needed to be positive, bold and active.
Built upon logo aspects used throughout previous years Abbott were fond of the dynamic shapes and bold bright colours. Unconfined by design limitations of other logos, the application and duration of this logo allowed for a open, creative approach.
Completed in 2007 this logo/slogan design was used on various media for Abbott’s annual conference at the end of the year.
Hostezi provides affordable website hosting solutions to those who don’t have the technical background or desire to deal with setting up hosting themselves. The logo like the company had to appear non-intimidating to customers who were new to website ownership.
Designed using a palette of soft neutral colours these were chosen to move away from the metallic looking sleek associated with computer or interface design and to appear more earthy and inviting. Unnecessary glosses, bevels or shadows were also avoided.
The selection of font was kept simple, deciding on the use the one family for both company name and tag line. Underwares Auto 1 was chosen as the primary font, with its restrained bold shape and Auto 3 to compliment with its unique personality and beautiful letterforms. Produced in 2008.